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Instead of lame holiday social posts, why couldn’t brands try this?
When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come to expect? I mean, really? Stock photography AND a product sell job? On the...
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Why I believe the Page Like is completely dead
Last week I was in lovely New Ulm, Minn., presenting to a small group on Facebook advertising. You can find the full deck here, if you’re interested. As I prepped for this presentation, I was...
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Why aren’t more company leaders publishing on LinkedIn?
The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). I came upon this post from Dustin McKisson, vice president at something called First Resource....
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Are we going about influencer outreach all wrong?
Last week, I had a brainstorm with a new client about influencer outreach. As we mapped out our approach, we considered folks who might be “influencers” in the niche we were targeting (for purposes of...
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Why aren’t more companies using LinkedIn Sponsored Updates to retain and...
As we’re all painfully aware by now, Facebook has morphed into a complete pay-for-play platform thanks to the prevalence of “sponsored posts.” But LinkedIn? That’s a different story. “Sponsored...
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The misunderstood case of “brand voice” in social media
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According to my research, the “experts” will tell you the list looks something...
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7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)
Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas...
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Was Target lucky–or strategic–with its Troll posts?
ICYMI, last week, Target was at it again: Back in the news feed. This time, they were taking some heat for its decision to label toys in a more gender-neutral way. That is, until Mike Melgaard started...
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What four designers and builders can teach you about how to win on Houzz
I know what you’re thinking: “What the heck is Houzz?” If you don’t work in the construction, architectural or design worlds, you wouldn’t know. But, if you do work in those worlds–or, you have...
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7 creative ways to promote your company’s corporate volunteer efforts
When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. Driving traffic to the web site. All good things. Except, the...
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I was going to write a post ripping the current state of influencer...
You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media...
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When was the last time you conducted a social content audit?
If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings Managing communities More meetings Developing dashboards Even more meetings And more...
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How the current political environment is impacting Facebook brand marketing
In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I...
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3 reasons digital marketing should NOT own influencer marketing
Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies...
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5 functionalities every PR person wish LinkedIn had
I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. But, the other half...
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Targeting micro-influencers: The next big thing that should have been a big...
AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years. No need to pay big-time influencers gobs of money to broadcast your...
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What today’s executive leaders could learn from UW-Eau Claire’s Chancellor...
We’ve all heard the litany of excuses our executive partners give us for why they can’t be a bit more active on social channels. “I just don’t have any time.” “It’s just too risky.” “I still don’t see...
View ArticleTrend: Repurposing Snapchat Stories across other social media channels
We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because...
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#MyOreoCreation Contest – Personalized social at its best?
A few weeks ago, while checking Twitter, I happened across an interesting hash tag: I decided to participate: #myoreocreation #contest I cannot believe Coffee Oreos don’t exist yet! — arikhanson...
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OMG, can we please make the “how to” posts stop now?!?!
If you’re reading this blog, chances are you work in the PR or digital marketing industries. And, if you work in those industries, chances are you are responsible for content development for you...
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